{"id":532,"date":"2020-12-14T00:00:41","date_gmt":"2020-12-13T20:30:41","guid":{"rendered":"https:\/\/pangereh.com\/blog\/?p=532"},"modified":"2021-01-24T12:53:07","modified_gmt":"2021-01-24T09:23:07","slug":"%d8%aa%d8%a8%d9%84%db%8c%d8%ba%d8%a7%d8%aa-%da%a9%d9%84%db%8c%da%a9%db%8c-%da%af%d9%88%da%af%d9%84","status":"publish","type":"post","link":"https:\/\/pangereh.com\/blog\/%d8%aa%d8%a8%d9%84%db%8c%d8%ba%d8%a7%d8%aa-%da%a9%d9%84%db%8c%da%a9%db%8c-%da%af%d9%88%da%af%d9%84\/","title":{"rendered":"\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0644\u06cc\u06a9\u06cc \u06af\u0648\u06af\u0644 (Google Ads) \u0686\u06cc\u0633\u062a \u061f"},"content":{"rendered":"<p>\u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 <strong>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0644\u06cc\u06a9\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0632<\/strong> \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0627\u0632 \u0686\u0646\u062f\u06cc\u0646 \u06af\u0631\u0648\u0647 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\u0628\u0627\u0644\u0627\u062a\u0631 \u0627\u0632 \u0637\u0631\u06cc\u0642 (CTR)<\/li>\n<li>\u0647\u0632\u06cc\u0646\u0647 \u06a9\u0645\u062a\u0631 \u0628\u0631\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 (CPC)<\/li>\n<li>\u0631\u062a\u0628\u0647 \u0628\u0646\u062f\u06cc \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0628\u0627 \u067e\u0631\u062f\u0627\u062e\u062a \u0647\u0632\u06cc\u0646\u0647 \u0628\u0647\u062a\u0631<\/li>\n<li>\u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0627\u0644\u0627\u062a\u0631<\/li>\n<\/ul>\n<h3>\u0628\u0631\u0631\u0633\u06cc \u0648 \u0645\u0627\u0646\u06cc\u062a\u0648\u0631\u06cc\u0646\u06af \u062a\u0628\u0644\u06cc\u063a \u0628\u0647 \u0635\u0648\u0631\u062a \u0645\u062f\u0627\u0648\u0645<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-544 size-full\" src=\"https:\/\/pangereh.com\/blog\/wp-content\/uploads\/2020\/04\/\u0645\u062f\u06cc\u0631\u06cc\u062a-\u062a\u0628\u0644\u06cc\u063a\u0627\u062a-\u062f\u0631-\u06af\u0648\u06af\u0644.jpg\" alt=\"\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0644\u06cc\u06a9\u06cc \u06af\u0648\u06af\u0644\" width=\"700\" height=\"319\" srcset=\"https:\/\/pangereh.com\/blog\/wp-content\/uploads\/2020\/04\/\u0645\u062f\u06cc\u0631\u06cc\u062a-\u062a\u0628\u0644\u06cc\u063a\u0627\u062a-\u062f\u0631-\u06af\u0648\u06af\u0644.jpg 700w, https:\/\/pangereh.com\/blog\/wp-content\/uploads\/2020\/04\/\u0645\u062f\u06cc\u0631\u06cc\u062a-\u062a\u0628\u0644\u06cc\u063a\u0627\u062a-\u062f\u0631-\u06af\u0648\u06af\u0644-300x137.jpg 300w, https:\/\/pangereh.com\/blog\/wp-content\/uploads\/2020\/04\/\u0645\u062f\u06cc\u0631\u06cc\u062a-\u062a\u0628\u0644\u06cc\u063a\u0627\u062a-\u062f\u0631-\u06af\u0648\u06af\u0644-100x46.jpg 100w, https:\/\/pangereh.com\/blog\/wp-content\/uploads\/2020\/04\/\u0645\u062f\u06cc\u0631\u06cc\u062a-\u062a\u0628\u0644\u06cc\u063a\u0627\u062a-\u062f\u0631-\u06af\u0648\u06af\u0644-600x273.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u0628\u0647\u06cc\u0646\u0647 \u0648 \u0628\u0627 \u0647\u0632\u06cc\u0646\u0647 \u0645\u0646\u0627\u0633\u0628 \u062f\u0631 \u0627\u062f\u0648\u0631\u062f\u0632 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0645\u0627\u0646\u06cc\u062a\u0648\u0631 \u0645\u062f\u0627\u0648\u0645 \u062f\u0627\u0631\u062f\u060c \u0627\u06cc\u062c\u0627\u062f \u0648 \u0646\u06af\u0647\u062f\u0627\u0631\u06cc \u0627\u0632 \u06a9\u0645\u067e\u06cc\u0646 \u0627\u062f\u0648\u0631\u062f\u0632 \u06a9\u0627\u0631\u06cc \u0646\u06cc\u0633\u062a \u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u06cc\u06a9 \u0628\u0627\u0631 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f \u0648 \u0622\u0646 \u0631\u0627 \u0631\u0647\u0627 \u06a9\u0646\u06cc\u062f\u060c PPC \u0648 SEO \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc \u062a\u06a9\u0631\u0627\u0631\u06cc \u0648 \u0645\u062f\u0627\u0648\u0645\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u062a\u0648\u062c\u0647 \u0645\u062f\u0627\u0648\u0645 \u062f\u0631 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u062f\u0627\u0631\u062f:<\/p>\n<ul>\n<li>\u062a\u062d\u0642\u06cc\u0642 \u062f\u0631 \u0645\u0648\u0631\u062f \u06a9\u0644\u06cc\u062f \u0648\u0627\u0698\u0647\u200c\u0647\u0627<\/li>\n<li>\u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc<\/li>\n<li>\u062a\u0646\u0638\u06cc\u0645 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0646\u0641\u06cc<\/li>\n<li>\u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc<\/li>\n<li>\u0627\u06cc\u062c\u0627\u062f \u0648 \u0627\u0648\u0644\u0648\u06cc\u062a\u200c\u0628\u0646\u062f\u06cc \u0635\u0641\u062d\u0627\u062a \u0641\u0631\u0648\u062f<\/li>\n<\/ul>\n<p>\u067e\u0633 \u0644\u0627\u0632\u0645 \u0628\u0647 \u062a\u0627\u06a9\u06cc\u062f \u0627\u0633\u062a \u06a9\u0647 \u0641\u0639\u0627\u0644 \u0633\u0627\u0632\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0631\u0648\u0632\u0627\u0646\u0647 \u062a\u0628\u0644\u06cc\u063a \u062f\u0627\u0631\u062f \u0648 \u0647\u0645\u0648\u0627\u0631\u0647 \u0645\u06cc\u200c\u0628\u0627\u06cc\u0633\u062a \u0645\u0648\u0631\u062f \u0628\u0627\u0632\u0628\u06cc\u0646\u06cc \u0642\u0631\u0627\u0631 \u06af\u06cc\u0631\u062f.<\/p>\n<h2>\u0646\u062d\u0648\u0647 \u0631\u0627\u0647 \u0627\u0646\u062f\u0627\u0632\u06cc \u0648 \u062a\u0646\u0638\u06cc\u0645 \u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0644\u06cc\u06a9\u06cc \u06af\u0648\u06af\u0644<\/h2>\n<p>\u0627\u06a9\u0646\u0648\u0646 \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u0646\u062d\u0648\u0647 \u062a\u0646\u0638\u06cc\u0645 \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u0645\u062a\u0646\u06cc \u06cc\u0627 \u06a9\u0644\u06cc\u06a9\u06cc \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0645\u06cc \u067e\u0631\u062f\u0627\u0632\u06cc\u0645:<\/p>\n<p>\u0648\u0627\u0631\u062f Adwords \u0634\u0648\u06cc\u062f \u0648 \u0633\u067e\u0633 \u0631\u0648\u06cc &#8220;+ Campaign&#8221; \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u0633\u067e\u0633 \u06af\u0632\u06cc\u0646\u0647 &#8220;Search Network only&#8221; \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u0627\u0628\u062a\u062f\u0627 \u06cc\u06a9 \u0646\u0627\u0645 \u0628\u0631\u0627\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u062e\u0648\u062f \u062a\u0646\u0638\u06cc\u0645 \u0646\u0645\u0627\u06cc\u06cc\u062f \u060c \u0633\u067e\u0633 \u06af\u0632\u06cc\u0646\u0647 &#8220;Standard&#8221; \u0631\u0627 \u0641\u0639\u0627\u0644 \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u0628\u0631\u0627\u06cc \u06af\u0632\u06cc\u0646\u0647 &#8220;Networks&#8221; \u060c \u0628\u0647\u062a\u0631 \u0627\u0633\u062a \u06a9\u0647 &#8220;Include search partners&#8221; \u062f\u0631 \u062d\u0627\u0644\u062a \u0641\u0639\u0627\u0644 \u0646\u0628\u0627\u0634\u062f. \u063a\u06cc\u0631 \u0641\u0639\u0627\u0644 \u0628\u0648\u062f\u0646 \u0627\u06cc\u0646 \u06af\u0632\u06cc\u0646\u0647 \u062a\u0636\u0645\u06cc\u0646 \u0645\u06cc \u06a9\u0646\u062f \u06a9\u0647 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0634\u0645\u0627 \u0641\u0642\u0637 \u0627\u0632 \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u062f\u0631 Google \u00a0\u0635\u0648\u0631\u062a \u06af\u0631\u0641\u062a\u0647 \u062a\u0627\u0645\u06cc\u0646 \u0645\u06cc\u0634\u0648\u062f.<\/p>\n<p>\u0633\u067e\u0633 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u06cc\u06a9 &#8220;Location&#8221; \u0631\u0627 \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a \u062e\u0648\u062f \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f. \u0645\u06a9\u0627\u0646\u06cc \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0628\u0647 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0648 \u0634\u0631\u0627\u06cc\u0637 \u0634\u0645\u0627 \u0645\u0631\u0628\u0648\u0637 \u0628\u0627\u0634\u062f.<\/p>\n<p>\u0647\u0631 \u06a9\u0634\u0648\u0631\u06cc \u06a9\u0647 \u0645\u062f \u0646\u0638\u0631 \u0634\u0645\u0627\u0633\u062a \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0632\u0628\u0627\u0646 \u0647\u0645\u0627\u0646 \u06a9\u0634\u0648\u0631 \u0631\u0627 \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644 \u0627\u06af\u0631 \u062f\u0631 \u06cc\u06a9 \u06a9\u0634\u0648\u0631 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc \u0632\u0628\u0627\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u06cc \u06a9\u0646\u06cc\u062f \u060c &#8220;\u0627\u0646\u06af\u0644\u06cc\u0633\u06cc&#8221; \u0631\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0632\u0628\u0627\u0646 \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f .<\/p>\n<h3><strong>\u062a\u0646\u0638\u06cc\u0645 \u0647\u0632\u06cc\u0646\u0647 \u0647\u0627 \u062f\u0631 \u062a\u0628\u0644\u06cc\u063a:<\/strong><\/h3>\n<p>\u0633\u067e\u0633 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f Bid strategy (\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0647\u0632\u06cc\u0646\u0647 \u0647\u0627) \u0631\u0627 \u062a\u0646\u0638\u06cc\u0645 \u06a9\u0646\u06cc\u062f.<br \/>\n\u0627\u06af\u0631 \u06cc\u06a9 \u062a\u0627\u0632\u0647 \u0648\u0627\u0631\u062f \u062f\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0627\u062f\u0648\u0631\u062f\u0632 \u0647\u0633\u062a\u06cc\u062f \u060c \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u062e\u0648\u0627\u0647\u06cc\u062f \u06af\u0632\u06cc\u0646\u0647 &#8220;\u062d\u062f\u0627\u06a9\u062b\u0631 \u06a9\u0644\u06cc\u06a9&#8221; \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f.<br \/>\n\u0627\u0632 \u0622\u0646\u0686\u0647 \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f \u062e\u06cc\u0644\u06cc \u0646\u06af\u0631\u0627\u0646 \u0646\u0628\u0627\u0634\u06cc\u062f\u060c \u0632\u06cc\u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0639\u062f\u0627 \u0627\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f \u0631\u0627 \u062a\u063a\u06cc\u06cc\u0631 \u0648 \u0628\u0647 \u062f\u0644\u062e\u0648\u0627\u0647 \u062e\u0648\u062f \u062a\u0646\u0638\u06cc\u0645 \u06a9\u0646\u06cc\u062f\u060c \u062d\u062a\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647 \u0635\u0648\u0631\u062a \u062f\u0633\u062a\u06cc \u0645\u0628\u0644\u063a \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u0648 \u0647\u0631 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0628\u0647 \u0635\u0648\u0631\u062a \u062c\u062f\u0627\u06af\u0627\u0646\u0647 \u062a\u0639\u06cc\u06cc\u0646 \u0646\u0645\u0627\u06cc\u06cc\u062f.<\/p>\n<p>\u0628\u062e\u0634 \u0628\u0648\u062f\u062c\u0647 \u0631\u0648\u0632\u0627\u0646\u0647 \u0645\u0628\u0644\u063a\u06cc \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0647\u0631 \u0631\u0648\u0632 \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0648\u062f \u0647\u0632\u06cc\u0646\u0647 \u0645\u06cc \u06a9\u0646\u06cc\u062f. \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u0647\u0631\u06af\u0632 \u0627\u0632 \u0627\u06cc\u0646 \u062d\u062f \u062e\u0631\u062c \u0631\u0648\u0632\u0627\u0646\u0647 \u0641\u0631\u0627\u062a\u0631 \u0646\u0645\u06cc\u200c\u0631\u0648\u062f.<\/p>\n<h3><strong>\u0633\u0627\u06cc\u0631 \u0627\u0641\u0632\u0648\u0646\u0647 \u0647\u0627\u06cc \u06af\u0648\u06af\u0644 :<\/strong><\/h3>\n<p>\u067e\u0633 \u0627\u0632 \u06a9\u0645\u06cc \u06a9\u0627\u0631 \u0628\u0627 \u067e\u0646\u0644 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u060c \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0627 \u0628\u062e\u0634 &#8220;Ad extensions&#8221; \u062a\u0628\u0644\u06cc\u063a \u062e\u0648\u062f \u0631\u0627 \u0628\u0647\u06cc\u0646\u0647 \u062a\u0631 \u0641\u0639\u0627\u0644 \u06a9\u0646\u06cc\u062f \u0648 \u0645\u0648\u0627\u0631\u062f\u06cc \u0647\u0645\u0686\u0648\u0646 \u0633\u0627\u06cc\u062a \u0644\u06cc\u0646\u06a9 \u060c\u06af\u0632\u06cc\u0646\u0647 \u0634\u0645\u0627\u0631\u0647 \u062a\u0645\u0627\u0633 \u060c\u06af\u0632\u06cc\u0646\u0647 \u0627\u0631\u0633\u0627\u0644 \u067e\u06cc\u0627\u0645\u06a9 \u0648 &#8230; \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a \u0627\u0636\u0627\u0641\u0647 \u0646\u0645\u0627\u06cc\u06cc\u062f \u0648 \u0628\u0647 \u062c\u0630\u0627\u0628\u06cc\u062a \u062a\u0628\u0644\u06cc\u063a \u0628\u06cc\u0641\u0632\u0627\u06cc\u06cc\u062f.<\/p>\n<p>\u0628\u0627 \u0627\u06cc\u0646 \u062d\u0627\u0644 \u060c \u0627\u06a9\u0646\u0648\u0646\u060c \u0641\u0642\u0637 \u0631\u0648\u06cc &#8220;Save and continue&#8221; \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u0628\u0631\u0627\u06cc \u062a\u0639\u0631\u06cc\u0641 \u06a9\u0644\u0645\u0627\u062a\u200c\u06a9\u0644\u06cc\u062f\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0627 \u0648\u0627\u0631\u062f \u06a9\u0631\u062f\u0646 \u0622\u062f\u0631\u0633 URL \u0635\u0641\u062d\u0627\u062a \u0645\u062e\u062a\u0644\u0641 \u062f\u06cc\u06af\u0631\u06cc \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u062f\u0627\u0631\u06cc\u062f\u060c \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0627 \u0628\u062f\u0633\u062a \u0622\u0648\u0631\u06cc\u062f.<\/p>\n<h3>\u062a\u0646\u0638\u06cc\u0645 \u062d\u0627\u0644\u062a \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0647\u0627<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-545 size-full\" src=\"https:\/\/pangereh.com\/blog\/wp-content\/uploads\/2020\/04\/\u06a9\u0644\u0645\u0647-\u06a9\u0644\u06cc\u062f\u06cc.jpg\" alt=\"\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0644\u06cc\u06a9\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632\" width=\"700\" height=\"305\" srcset=\"https:\/\/pangereh.com\/blog\/wp-content\/uploads\/2020\/04\/\u06a9\u0644\u0645\u0647-\u06a9\u0644\u06cc\u062f\u06cc.jpg 700w, https:\/\/pangereh.com\/blog\/wp-content\/uploads\/2020\/04\/\u06a9\u0644\u0645\u0647-\u06a9\u0644\u06cc\u062f\u06cc-300x131.jpg 300w, https:\/\/pangereh.com\/blog\/wp-content\/uploads\/2020\/04\/\u06a9\u0644\u0645\u0647-\u06a9\u0644\u06cc\u062f\u06cc-100x44.jpg 100w, https:\/\/pangereh.com\/blog\/wp-content\/uploads\/2020\/04\/\u06a9\u0644\u0645\u0647-\u06a9\u0644\u06cc\u062f\u06cc-600x261.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u0647\u0646\u06af\u0627\u0645 \u062b\u0628\u062a \u06a9\u0631\u062f\u0646 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062e\u0648\u062f\u060c \u0645\u06cc \u0628\u0627\u06cc\u0633\u062a \u00a0\u0628\u0647 &#8221; Match Types &#8221; \u062a\u0648\u062c\u0647 \u06a9\u0646\u06cc\u062f.<br \/>\n\u0628\u0647 \u0635\u0648\u0631\u062a \u06a9\u0644\u06cc \u062d\u0627\u0644\u062a \u06a9\u0644\u0645\u0627\u062a \u0628\u0647 \u0635\u0648\u0631\u062a \u0632\u06cc\u0631 \u0645\u06cc\u200c\u0628\u0627\u0634\u0646\u062f.<br \/>\n<strong>\u062d\u0627\u0644\u062a Broad<\/strong> : \u0648\u0633\u06cc\u0639\u200c\u062a\u0631\u06cc\u0646 \u0637\u06cc\u0641 \u0645\u062e\u0627\u0637\u0628\u06cc\u0646 \u0631\u0627 \u0645\u0648\u0631\u062f \u0647\u062f\u0641 \u0642\u0631\u0627\u0631 \u0645\u06cc\u062f\u0647\u062f. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644 \u06a9\u0644\u0645\u0647 (\u062a\u0648\u0631 \u0627\u0633\u067e\u0627\u0646\u06cc\u0627) \u0628\u0627 \u0633\u0631\u0686 (\u0633\u0641\u0631 \u0628\u0647 \u0627\u0633\u067e\u0627\u0646\u06cc\u0627) \u0646\u06cc\u0632 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u0631\u062f.<br \/>\n<strong>\u062d\u0627\u0644\u062a Broad modifier<\/strong> : \u062f\u0631 \u0635\u0648\u0631\u062a\u06cc\u06a9\u0647 \u062f\u0631 \u0639\u0628\u0627\u0631\u062a \u0633\u0631\u0686 \u0634\u062f\u0647\u060c \u0639\u0628\u0627\u0631\u0627\u062a\u06cc \u0642\u0628\u0644\u060c \u0628\u0639\u062f \u0648 \u06cc\u0627 \u0628\u06cc\u0646 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0642\u0631\u0627\u0631 \u06af\u06cc\u0631\u062f \u0646\u06cc\u0632 \u062a\u0628\u0644\u06cc\u063a \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644 \u06a9\u0644\u0645\u0647 (\u062a\u0648\u0631 \u0627\u0633\u067e\u0627\u0646\u06cc\u0627) \u0628\u0627 \u0633\u0631\u0686 (\u0631\u0632\u0631\u0648 \u062a\u0648\u0631 \u0627\u0631\u0632\u0627\u0646 \u0627\u0633\u067e\u0627\u0646\u06cc\u0627) \u0646\u06cc\u0632 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u0631\u062f.<br \/>\n<strong>\u062d\u0627\u0644\u062a Phrase<\/strong> : \u062f\u0631 \u0635\u0648\u0631\u062a\u06cc\u06a9\u0647 \u062f\u0631 \u0639\u0628\u0627\u0631\u062a \u0633\u0631\u0686 \u0634\u062f\u0647 \u060c \u0639\u0628\u0627\u0631\u0627\u062a\u06cc \u0642\u0628\u0644 \u0648 \u06cc\u0627 \u0628\u0639\u062f \u0627\u0632 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0642\u0631\u0627\u0631 \u06af\u06cc\u0631\u062f \u0646\u06cc\u0632 \u062a\u0628\u0644\u06cc\u063a \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644 \u06a9\u0644\u0645\u0647 (\u062a\u0648\u0631 \u0627\u0633\u067e\u0627\u0646\u06cc\u0627) \u0628\u0627 \u0633\u0631\u0686 (\u062a\u0648\u0631 \u0627\u0633\u067e\u0627\u0646\u06cc\u0627 \u0627\u0631\u0632\u0627\u0646) \u0646\u06cc\u0632 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u0631\u062f.<br \/>\n<strong>\u062d\u0627\u0644\u062a Exact<\/strong> : \u062f\u0631 \u0627\u06cc\u0646 \u062d\u0627\u0644\u062a \u0622\u06af\u0647\u06cc \u0634\u0645\u0627 \u062a\u0646\u0647\u0627 \u0632\u0645\u0627\u0646\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u062e\u0648\u0627\u0647\u062f \u0634\u062f \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631 \u062f\u0642\u06cc\u0642\u0627 \u0647\u0645\u0627\u0646 \u06a9\u0644\u0645\u0647 \u0631\u0627 \u0633\u0631\u0686 \u0646\u0645\u0627\u06cc\u062f.<\/p>\n<p>Exact Match \u0627\u063a\u0644\u0628 \u0628\u0647\u062a\u0631\u06cc\u0646 \u06af\u0632\u06cc\u0646\u0647 \u0628\u0631\u0627\u06cc \u0627\u0641\u0631\u0627\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062a\u0627\u0632\u0647 \u0628\u0627 \u0627\u062f\u0648\u0631\u062f\u0632 \u0634\u0631\u0648\u0639 \u0628\u0647 \u06a9\u0627\u0631 \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f \u062a\u0627 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u062f\u0631 \u062d\u0627\u0644\u062a\u06cc \u0628\u0647\u06cc\u0646\u0647 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0634\u0628\u06a9\u0647 \u062c\u0633\u062a\u062c\u0648 \u0631\u0627 \u0628\u062f\u0633\u062a \u0622\u0648\u0631\u0646\u062f.<\/p>\n<h4>\u062a\u0646\u0638\u06cc\u0645\u0627\u062a \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0644\u06cc\u0646\u06a9 \u0635\u0641\u062d\u0647 \u0648\u0631\u0648\u062f \u0648 \u0645\u062a\u0648\u0646 \u062a\u0628\u0644\u06cc\u063a<\/h4>\n<p>\u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0627\u06cc\u062f \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0639\u0646\u0627\u0648\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0628\u0627 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u0634\u0645\u0627 \u0645\u0637\u0627\u0628\u0642\u062a \u062f\u0627\u0631\u062f\u060c \u062f\u0631 \u062d\u0642\u06cc\u0642\u062a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0627\u0634\u0627\u0631\u0647 \u06a9\u0631\u062f \u06a9\u0647 \u0647\u0631 \u06af\u0631\u0648\u0647 \u062a\u0628\u0644\u06cc\u063a \u0645\u06cc\u200c\u0628\u0627\u06cc\u0633\u062a \u0645\u062a\u0646\u06cc \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0647\u0645\u0627\u0646 url \u0648 \u0647\u0645\u0627\u0646 \u06a9\u0644\u06cc\u062f \u0648\u0627\u0698\u0647\u200c\u0647\u0627 \u0631\u0627 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<\/p>\n<p>\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644 \u0627\u06af\u0631 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0634\u0645\u0627 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u0644\u0648\u0627\u0632\u0645 \u062e\u0627\u0646\u06af\u06cc \u0627\u0633\u062a \u0648 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u06cc \u062f\u0631 \u0627\u06cc\u0646 \u0632\u0645\u06cc\u0646\u0647 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u06cc\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0631\u0627\u06cc \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u062e\u0631\u06cc\u062f \u0645\u06cc\u0632 \u060c url \u00a0\u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0627\u06cc\u0646 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0647\u0645\u06cc\u0646 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u0646\u0645\u0627\u06cc\u06cc\u062f \u0648 \u062f\u0631 \u06af\u0631\u0648\u0647\u06cc \u062f\u06cc\u06af\u0631 \u0627\u06af\u0631 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u062e\u0631\u06cc\u062f \u0622\u0628\u0645\u06cc\u0648\u0647 \u06af\u06cc\u0631\u06cc \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f url \u0648 \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0622\u0628\u0645\u06cc\u0648\u0647\u200c\u06af\u06cc\u0631\u06cc \u0631\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u0645\u0627\u06cc\u06cc\u062f \u06a9\u0647 \u062a\u0627 \u062d\u062f \u0632\u06cc\u0627\u062f\u06cc \u0628\u0647 \u0628\u0647\u06cc\u0646\u0647 \u0634\u062f\u0646 \u0648 \u062c\u0630\u0628 \u0645\u062e\u0627\u0637\u0628 \u0647\u062f\u0641 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<h4>\u0641\u0631\u0645\u062a \u0645\u062a\u0648\u0646 \u062a\u0628\u0644\u06cc\u063a<\/h4>\n<p>\u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u062f\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0644\u06cc\u06a9\u06cc \u0645\u06cc\u200c\u0628\u0627\u06cc\u0633\u062a \u0628\u0647 \u0641\u0631\u0645\u062a \u0632\u06cc\u0631 \u0628\u0627\u0634\u062f:<\/p>\n<p>\u0639\u0646\u0648\u0627\u0646 \u0627\u0648\u0644 :\u062d\u062f\u0627\u06a9\u062b\u0631 30 \u06a9\u0627\u0631\u0627\u06a9\u062a\u0631 \u0628\u0627 \u0627\u062d\u062a\u0633\u0627\u0628 space<\/p>\n<p>\u0639\u0646\u0648\u0627\u0646 \u062f\u0648\u0645 :\u062d\u062f\u0627\u06a9\u062b\u0631 30 \u06a9\u0627\u0631\u0627\u06a9\u062a\u0631 \u0628\u0627 \u0627\u062d\u062a\u0633\u0627\u0628 space<\/p>\n<p>\u0639\u0646\u0648\u0627\u0646 \u0633\u0648\u0645 :\u062d\u062f\u0627\u06a9\u062b\u0631 30 \u06a9\u0627\u0631\u0627\u06a9\u062a\u0631 \u0628\u0627 \u0627\u062d\u062a\u0633\u0627\u0628 space<\/p>\n<p>\u062e\u0637 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0627\u0648\u0644 : \u062d\u062f\u0627\u06a9\u062b\u0631 90\u06a9\u0627\u0631\u0627\u06a9\u062a\u0631 \u0628\u0627 \u0627\u062d\u062a\u0633\u0627\u0628 space<\/p>\n<p>\u062e\u0637 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u062f\u0648\u0645: \u062d\u062f\u0627\u06a9\u062b\u0631 90\u06a9\u0627\u0631\u0627\u06a9\u062a\u0631 \u0628\u0627 \u0627\u062d\u062a\u0633\u0627\u0628 space<\/p>\n<p>\u062f\u0631 \u0633\u0645\u062a \u0631\u0627\u0633\u062a \u0635\u0641\u062d\u0647\u060c \u06af\u0648\u06af\u0644 \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u06a9\u0645\u067e\u06cc\u0646 \u0627\u06cc\u062c\u0627\u062f \u0634\u062f\u0647 \u0627\u0632 \u0637\u0631\u0641 \u0634\u0645\u0627\u060c \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a\u06cc \u062c\u0647\u062a \u0628\u0647\u06cc\u0646\u0647\u200c\u0634\u062f\u0646 \u0648 \u062c\u0630\u0627\u0628\u06cc\u062a \u0647\u0631 \u0686\u0647 \u0628\u06cc\u0634\u062a\u0631 \u062a\u0628\u0644\u06cc\u063a \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<div class=\"epcl-shortcode epcl-box information\"><i class=\"epcl-icon fa fa-eye\"><\/i>\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc \u06a9\u0646\u06cc\u0645 \u0642\u0628\u0644\u0627 \u0627\u0632 \u0646\u0648\u0634\u062a\u0646 \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a\u060c \u0645\u0642\u0627\u0644\u0647 <strong><a href=\"https:\/\/pangereh.com\/blog\/11-%d8%aa%da%a9%d9%86%db%8c%da%a9-%d8%a8%d8%b1%d8%a7%db%8c-%d9%86%d9%88%d8%b4%d8%aa%d9%86-%d9%85%d8%aa%d9%86-%d8%aa%d8%a8%d9%84%db%8c%d8%ba-%d8%ac%d8%b0%d8%a7%d8%a8-%d8%af%d8%b1-%da%af%d9%88%da%af\/\">\u062a\u0631\u0641\u0646\u062f\u0647\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u0646\u0648\u0634\u062a\u0646 \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a \u062c\u0630\u0627\u0628 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632<\/a><\/strong> \u0631\u0627 \u0645\u0637\u0627\u0644\u0639\u0647 \u0646\u0645\u0627\u06cc\u06cc\u062f.<\/div>\n<p>\u062f\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0644\u06cc\u06a9\u06cc \u06af\u0648\u06af\u0644 \u06cc\u0627 \u0628\u0647 \u0627\u0635\u0637\u0644\u0627\u062d \u0631\u0627\u06cc\u062c \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u062a\u0646\u06cc\u060c \u0628\u0627 \u0633\u0631\u0686 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u062e\u062f\u0645\u0627\u062a \u0648 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0627\u0631\u0627\u0626\u0647 \u0634\u062f\u0647 \u062f\u0631 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627\u060c \u062a\u0628\u0644\u06cc\u063a \u0633\u0627\u06cc\u062a\u062a\u0627\u0646 \u062f\u0631 <strong>\u0635\u0641\u062d\u0647 \u0627\u0648\u0644 \u06af\u0648\u06af\u0644<\/strong> \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646 \u0646\u0648\u0639 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647\u200c\u0647\u0627 \u0648 \u0622\u062f\u0631\u0633 \u0635\u0641\u062d\u0647 \u0648\u0631\u0648\u062f \u0648 \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u062e\u0648\u062f \u0631\u0627 \u062b\u0628\u062a \u06a9\u0646\u06cc\u062f \u0648 \u0628\u0627 \u0631\u0639\u0627\u06cc\u062a \u0645\u0648\u0627\u0631\u062f \u0630\u06a9\u0631 \u0634\u062f\u0647 \u062f\u0631 \u0645\u0642\u0627\u0644\u0647 \u0628\u0647 \u0628\u0647\u06cc\u0646\u0647 \u0634\u062f\u0646 \u062a\u0628\u0644\u06cc\u063a \u062e\u0648\u062f \u06a9\u0645\u06a9 \u0646\u0645\u0627\u06cc\u06cc\u062f.<\/p>\n<p>\u0646\u06a9\u062a\u0647 \u0645\u0647\u0645 \u062f\u0631 \u0627\u06cc\u0646 \u0646\u0648\u0639 \u062a\u0628\u0644\u06cc\u063a \u06cc\u0627\u0641\u062a\u0646 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0645\u0646\u0627\u0633\u0628 \u0648 \u0628\u0647\u06cc\u0646\u0647 \u062f\u0631 \u0645\u0648\u0631\u062f \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0634\u0645\u0627 \u0645\u06cc\u200c\u0628\u0627\u0634\u062f \u062a\u0627 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0647\u062f\u0641 \u067e\u0633 \u0627\u0632 \u06a9\u0644\u06cc\u06a9 \u0628\u0631 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u062a\u0628\u062f\u06cc\u0644 \u0628\u0647 \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647 \u0648\u0627\u0642\u0639\u06cc \u0634\u0648\u0646\u062f.<\/p>\n<p>\u0645\u0648\u0627\u0631\u062f\u06cc \u0627\u0632 \u0642\u0628\u06cc\u0644 \u0633\u0631\u0639\u062a \u0633\u0627\u06cc\u062a\u060c \u0646\u0645\u0631\u0647 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