{"id":1072,"date":"2021-02-13T18:35:19","date_gmt":"2021-02-13T15:05:19","guid":{"rendered":"https:\/\/pangereh.com\/blog\/?p=1072"},"modified":"2021-02-13T19:41:09","modified_gmt":"2021-02-13T16:11:09","slug":"%d9%85%d9%87%d9%85%d8%aa%d8%b1%db%8c%d9%86-%d9%85%d8%aa%d8%b1%db%8c%da%a9-%d9%87%d8%a7%db%8c-%d8%af%db%8c%d8%ac%db%8c%d8%aa%d8%a7%d9%84-%d9%85%d8%a7%d8%b1%da%a9%d8%aa%db%8c%d9%86%da%af","status":"publish","type":"post","link":"https:\/\/pangereh.com\/blog\/%d9%85%d9%87%d9%85%d8%aa%d8%b1%db%8c%d9%86-%d9%85%d8%aa%d8%b1%db%8c%da%a9-%d9%87%d8%a7%db%8c-%d8%af%db%8c%d8%ac%db%8c%d8%aa%d8%a7%d9%84-%d9%85%d8%a7%d8%b1%da%a9%d8%aa%db%8c%d9%86%da%af\/","title":{"rendered":"\u0645\u0647\u0645\u062a\u0631\u06cc\u0646 \u0645\u062a\u0631\u06cc\u06a9 \u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0628\u062f\u0627\u0646\u06cc\u062f (20 \u0645\u0648\u0631\u062f)"},"content":{"rendered":"

\u0627\u06af\u0631 \u0628\u0647 \u062d\u0648\u0632\u0647 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0639\u0644\u0627\u0642\u0647\u200c\u0645\u0646\u062f \u0647\u0633\u062a\u06cc\u062f \u0648 \u0642\u0635\u062f \u0648\u0631\u0648\u062f \u0628\u0647 \u0622\u0646 \u0631\u0627 \u062f\u0627\u0631\u06cc\u062f\u060c \u0644\u0627\u0632\u0645 \u0627\u0633\u062a \u0642\u0628\u0644 \u0627\u0632 \u0647\u0631 \u06a9\u0627\u0631\u06cc\u060c \u0628\u0627 \u0628\u0631\u062e\u06cc \u0645\u0641\u0627\u0647\u06cc\u0645 \u0645\u062a\u0631\u06cc\u06a9 \u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af<\/strong> \u0622\u0634\u0646\u0627\u06cc\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f.<\/p>\n

\u0645\u062b\u0644\u0627 \u0627\u06cc\u0646\u06a9\u0647 \u0627\u0641\u0631\u0627\u062f \u0628\u0647 \u0686\u0647 \u0645\u06cc\u0632\u0627\u0646 \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u0627 \u0628\u0627\u0632\u062f\u06cc\u062f \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f\u061f \u0648 \u06cc\u0627 \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0628\u0631 \u0631\u0648\u06cc \u0622\u06af\u0647\u06cc\u200c\u0647\u0627 \u0686\u0642\u062f\u0631 \u0627\u0633\u062a\u061f \u0648 \u0622\u06cc\u0627 \u0627\u0635\u0644\u0627 \u06a9\u0645\u067e\u06cc\u0646\u200c\u200c\u200c\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0645\u0627 \u062f\u0627\u0631\u0627\u06cc \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u0645\u0646\u0627\u0633\u0628\u06cc \u0647\u0633\u062a\u0646\u062f \u06cc\u0627 \u062e\u06cc\u0631\u061f!<\/p>\n

\u0628\u0631\u0627\u06cc \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0645\u0648\u0627\u0631\u062f \u0628\u0627\u0644\u0627\u060c \u0645\u0627 \u0628\u0647 \u0645\u062a\u0631\u06cc\u06a9\u200c\u0647\u0627\u06cc\u06cc \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u06cc\u0645 \u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u0631\u0648\u0646\u062f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0631\u0627 \u062f\u0646\u0628\u0627\u0644 \u06a9\u0631\u062f\u0647 \u0648 \u062c\u0632\u0626\u06cc\u0627\u062a \u0622\u0646 \u0631\u0627 \u06af\u0632\u0627\u0631\u0634 \u062f\u0647\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0637\u0644\u0628 \u0628\u0647 \u062a\u0639\u062f\u0627\u062f\u06cc \u0627\u0632 \u0645\u0647\u0645\u062a\u0631\u06cc\u0646 \u0645\u062a\u0631\u06cc\u06a9 \u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u06cc\u0645.<\/p>\n

\u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0686\u06cc\u0633\u062a \u061f<\/h2>\n

\u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0628\u0647 \u062a\u0645\u0627\u0645\u06cc \u0641\u0639\u0627\u0644\u06cc\u062a \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06a9\u0647 \u0628\u0647 \u0635\u0648\u0631\u062a \u0622\u0646\u0644\u0627\u06cc\u0646 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u0634\u0648\u0646\u062f\u060c \u06af\u0641\u062a\u0647 \u0645\u06cc \u0634\u0648\u062f. \u0628\u0647 \u0639\u0628\u0627\u0631\u062a \u0633\u0627\u062f\u0647 \u062a\u0631 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0645\u062c\u0645\u0648\u0639\u0647 \u0627\u0642\u062f\u0627\u0645\u0627\u062a\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u062c\u0647\u062a \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u06a9\u0633\u0628 \u0648\u06a9\u0627\u0631 \u0648 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0648 \u06a9\u0627\u0646\u0627\u0644 \u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u062b\u0644\u060c \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u060c \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc\u060c \u0627\u06cc\u0645\u06cc\u0644 \u0648 \u0648\u0628 \u0633\u0627\u06cc\u062a\u060c \u0627\u0633 \u0627\u0645 \u0627\u0633\u060c \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646 \u0648… \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u0634\u0648\u062f.<\/p>\n

\u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u062a\u0627\u062b\u06cc\u0631\u06af\u0630\u0627\u0631 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646<\/h3>\n

1- Total site traffic <\/strong><\/h4>\n

\u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u06a9\u0644 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0633\u0627\u06cc\u062a \u0628\u0631 \u0639\u0647\u062f\u0647 \u0627\u06cc\u0646 \u0645\u062a\u0631\u06cc\u06a9 \u0627\u0633\u062a \u06a9\u0647 \u062c\u0645\u0639 \u0622\u0648\u0631\u06cc \u0622\u0646 \u0631\u0627 \u0627\u0632 7 \u0645\u0646\u0628\u0639 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u0647\u062f:<\/p>\n

Referral<\/strong> \u06cc\u0627 \u067e\u06cc\u0648\u0646\u062f\u0647\u0627<\/strong><\/h4>\n

\u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646\u06cc \u06a9\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0631 \u0648\u0628 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u062f\u06cc\u06af\u0631 \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a \u0628\u0647 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0648\u0627\u0631\u062f \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/p>\n

\u00a0Social Media<\/strong> \u06cc\u0627 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc<\/strong><\/h4>\n

\u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u06cc \u06a9\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0645\u0627\u0646\u0646\u062f \u0641\u06cc\u0633\u0628\u0648\u06a9 \u0648 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 \u0648\u0627\u0631\u062f \u0633\u0627\u06cc\u062a \u0634\u062f\u0647\u200c\u0627\u0646\u062f.<\/p>\n

Organic<\/strong> \u06cc\u0627 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648<\/strong><\/h4>\n

\u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u06cc \u06a9\u0647 \u0628\u0627 \u0633\u0631\u0686 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0648 \u0645\u0634\u0627\u0647\u062f\u0647 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u062f\u0631 \u0628\u06cc\u0646 \u0646\u062a\u0627\u06cc\u062c \u0628\u0631 \u0631\u0648\u06cc \u0622\u0646 \u06a9\u0644\u06cc\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.(\u0622\u06af\u0647\u06cc\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u062f\u0631 \u0627\u06cc\u0646 \u062f\u0633\u062a\u0647 \u0642\u0631\u0627\u0631 \u0646\u0645\u06cc\u200c\u06af\u06cc\u0631\u0646\u062f)<\/p>\n

Paid search<\/strong> \u06cc\u0627 \u0633\u0631\u0686 \u067e\u0648\u0644\u06cc<\/strong><\/h4>\n

\u0627\u06af\u0631 \u0628\u0631\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0647\u0632\u06cc\u0646\u0647 \u067e\u0631\u062f\u0627\u062e\u062a \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u062f \u062a\u0639\u062f\u0627\u062f \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0622\u0646 \u062f\u0631 \u0627\u06cc\u0646 \u0628\u062e\u0634 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f. \u0622\u06af\u0647\u06cc\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0628\u0627 \u0639\u0644\u0627\u0645\u062a AD<\/strong> \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u062a\u0628\u0644\u06cc\u063a \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632<\/a> \u06cc\u06a9\u06cc \u0627\u0632 \u0631\u0648\u0634 \u0647\u0627\u06cc \u0628\u0633\u06cc\u0627\u0631 \u0645\u0641\u06cc\u062f \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u0634\u06cc\u0648\u0647 \u0627\u0632 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a.<\/p>\n

Email<\/strong><\/h4>\n

\u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646\u06cc \u06a9\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u0627\u06cc\u0645\u06cc\u0644 \u0627\u0632 \u0633\u0627\u06cc\u062a \u0628\u0627\u0632\u062f\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n

Other<\/strong><\/h4>\n

\u0627\u06cc\u0646 \u062f\u0633\u062a\u0647 \u0627\u0632 \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u062f\u0631 \u0647\u06cc\u0686 \u0645\u0646\u0628\u0639 \u0634\u0646\u0627\u062e\u062a\u0647 \u0634\u062f\u0647\u200c\u0627\u06cc \u0642\u0631\u0627\u0631 \u0646\u062f\u0627\u0631\u0646\u062f \u0648 \u0628\u0631\u0627\u06cc \u0645\u0639\u0631\u0641\u06cc \u0622\u0646\u0647\u0627 \u0627\u0632 \u062a\u06af Other \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n

Direct<\/strong><\/h4>\n

\u0627\u06cc\u0646 \u0628\u062e\u0634 \u0645\u0639\u0645\u0648\u0644\u0627 \u0628\u0647 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0633\u0627\u06cc\u062a \u0627\u0632 \u0645\u0646\u0627\u0628\u0639 \u0646\u0627\u0634\u0646\u0627\u062e\u062a\u0647 \u0648 \u0648\u0631\u0648\u062f \u0645\u0633\u062a\u0642\u06cc\u0645 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0648\u0627\u0631\u062f\u06a9\u0631\u062f\u0646 \u062f\u0627\u0645\u0646\u0647 \u0633\u0627\u06cc\u062a \u062f\u0631 \u0645\u0631\u0648\u0631\u06af\u0631 \u0627\u0633\u062a.<\/p>\n

2- Bounce Rate<\/strong><\/h4>\n

\u0628\u0627\u0646\u0633 \u0631\u06cc\u062a \u06cc\u0627 \u0646\u0631\u062e \u067e\u0631\u0634 \u0628\u0647 \u062f\u0631\u0635\u062f\u06cc \u0627\u0632 \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u06af\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u067e\u0633 \u0627\u0632 \u0645\u0634\u0627\u0647\u062f\u0647 \u06cc\u06a9 \u0635\u0641\u062d\u0647 \u0627\u0632 \u0633\u0627\u06cc\u062a \u062e\u0627\u0631\u062c \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/p>\n

\u0646\u0631\u062e \u067e\u0631\u0634 \u0628\u0627\u0644\u0627 \u062f\u0631 \u0633\u0627\u06cc\u062a \u0628\u06cc\u0627\u0646\u06af\u0631 \u062f\u0648 \u0639\u0644\u062a \u062f\u0631 \u0633\u0627\u06cc\u062a \u0627\u0633\u062a:<\/p>\n

\u06a9\u06cc\u0641\u06cc\u062a \u0635\u0641\u062d\u0647 \u067e\u0627\u06cc\u06cc\u0646 \u0627\u0633\u062a \u0648 \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0627\u0639\u062b \u062f\u0631\u06af\u06cc\u0631\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0628\u0627 \u0645\u0637\u0627\u0644\u0628 \u0634\u0648\u062f.<\/p>\n

\u0645\u0637\u0627\u0644\u0628\u06cc \u06a9\u0647 \u062f\u0631 \u0633\u0627\u06cc\u062a \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u062f \u0628\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u06a9\u0627\u0631\u0628\u0631 \u0647\u0645\u062e\u0648\u0627\u0646\u06cc \u0646\u062f\u0627\u0631\u062f.<\/p>\n

3- Page value <\/strong><\/h4>\n

\u0627\u06cc\u0646 \u0645\u062a\u0631\u06cc\u06a9 \u0628\u0647 \u0627\u0631\u0632\u0634 \u06cc\u06a9 \u0635\u0641\u062d\u0647 \u062f\u0631 \u0633\u0627\u06cc\u062a \u0627\u0634\u0627\u0631\u0647 \u062f\u0627\u0631\u062f \u0648 \u0641\u0631\u0645\u0648\u0644 \u0645\u062d\u0627\u0633\u0628\u0647 \u0622\u0646 \u0628\u0647 \u0634\u06a9\u0644 \u0632\u06cc\u0631 \u0627\u0633\u062a:<\/p>\n

\u0627\u0631\u0632\u0634 \u0635\u0641\u062d\u0647<\/strong> = (<\/strong>\u062f\u0631\u0622\u0645\u062f \u062a\u0631\u0627\u06a9\u0646\u0634 +<\/strong> \u0627\u0631\u0632\u0634 \u06a9\u0644 \u0627\u0647\u062f\u0627\u0641) \/<\/strong> \u0628\u0627\u0632\u062f\u06cc\u062f\u0647\u0627\u06cc \u0645\u0646\u062d\u0635\u0631 \u0628\u0647 \u0641\u0631\u062f \u0635\u0641\u062d\u0627\u062a \u0633\u0627\u06cc\u062a<\/p>\n

Page Value =<\/strong> (Transaction Revenue +<\/strong> Total Goal Value) \/ Unique Page View<\/p>\n

4- Impressions <\/strong><\/h4>\n

\u062a\u0639\u062f\u0627\u062f \u062f\u0641\u0639\u0627\u062a\u06cc \u06a9\u0647 \u0633\u0627\u06cc\u062a\u00a0 \u062f\u0631 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u06cc\u0627 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u062f\u06cc\u06af\u0631 \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u0631\u0627 Impressions \u0645\u06cc\u200c\u06af\u0648\u06cc\u0646\u062f.<\/p>\n

5- CPM (cost-per-thousand impressions)<\/strong><\/h4>\n

\u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 1000 \u0628\u0627\u0631 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a \u0627\u0633\u062a. \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062a\u0646\u0647\u0627 \u0632\u0645\u0627\u0646\u06cc \u0628\u0647 publisher \u062e\u0648\u062f \u0647\u0632\u06cc\u0646\u0647 \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f \u06a9\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u0631\u0627 \u062d\u062f\u0627\u0642\u0644 1000 \u0628\u0627\u0631 \u062f\u0631 \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0648 \u06cc\u0627 \u0641\u0636\u0627\u0647\u0627\u06cc \u062a\u0639\u0631\u06cc\u0641 \u0634\u062f\u0647 \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0647\u062f.<\/p>\n

6- Clicks<\/strong><\/h4>\n

\u06a9\u0644\u06cc\u06a9\u200c\u0647\u0627 \u0628\u0647 \u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u0646\u062f \u062a\u0627 \u0647\u0631 \u0627\u0642\u062f\u0627\u0645 \u062e\u0627\u0635\u06cc \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0631 \u0647\u0646\u06af\u0627\u0645 \u0645\u0634\u0627\u0647\u062f\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06cc\u0627 \u062f\u0631 \u0635\u0641\u062d\u0627\u062a \u0648\u0628 \u0633\u0627\u06cc\u062a \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u0645.<\/p>\n

7- CPC (cost-per-click)<\/strong><\/h4>\n

\u0645\u06cc\u0632\u0627\u0646 \u0647\u0632\u06cc\u0646\u0647\u200c\u0627\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u0628\u0627\u0631 \u06a9\u0644\u06cc\u06a9 \u062a\u0648\u0633\u0637 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0631 \u0631\u0648\u06cc \u062a\u0628\u0644\u06cc\u063a\u060c \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n

\"CPC<\/p>\n

8- Conversions<\/strong><\/h4>\n

\u0627\u06cc\u0646 \u0645\u062a\u0631\u06cc\u06a9 \u0628\u0647 \u067e\u0631\u0648\u0633\u06cc \u0637\u06cc \u06a9\u0631\u062f\u0646 \u06cc\u06a9 \u0641\u0631\u0622\u06cc\u0646\u062f \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0647 \u0647\u062f\u0641 \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u0645\u0627 \u0627\u0634\u0627\u0631\u0647 \u062f\u0627\u0631\u062f. \u0645\u062b\u0644\u0627 \u0647\u062f\u0641 \u0645\u0627 \u062e\u0631\u06cc\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0632 \u0633\u0627\u06cc\u062a \u0627\u0633\u062a. \u0647\u0631\u0628\u0627\u0631 \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0627\u0632 \u0633\u0627\u06cc\u062a \u0645\u0627 \u062e\u0631\u06cc\u062f \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u062f \u062f\u0631 \u0648\u0627\u0642\u0639 \u06cc\u06a9 \u062a\u0628\u062f\u06cc\u0644 \u06cc\u0627 \u06a9\u0627\u0646\u0648\u0631\u0698\u0646 \u0627\u0646\u062c\u0627\u0645 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/p>\n

9- cost-per-acquisition (CPA)<\/strong><\/h4>\n

\u0645\u0642\u062f\u0627\u0631 \u0647\u0632\u06cc\u0646\u0647 \u0627\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u062f\u0631\u06cc\u0627\u0641\u062a \u0647\u0631 \u062a\u0628\u062f\u06cc\u0644 \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc \u06a9\u0646\u06cc\u062f \u0648 \u0641\u0631\u0645\u0648\u0644 \u0645\u062d\u0627\u0633\u0628\u0647 \u0622\u0646 \u0645\u0627\u0646\u0646\u062f \u062a\u0635\u0648\u06cc\u0631 \u0632\u06cc\u0631 \u0627\u0633\u062a:<\/p>\n

\"cost-per-acquisition<\/p>\n

LTV (lifetime value)10<\/strong><\/h4>\n

\u0627\u06cc\u0646 \u0645\u062a\u0631\u06cc\u06a9 \u0645\u0639\u0645\u0648\u0644\u0627 \u0628\u0647 \u0634\u06a9\u0644\u200c\u0647\u0627\u06cc CLV \u060cCLTV \u060cLTV\u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0642\u0631\u0627\u0631 \u0645\u06cc \u06af\u06cc\u0631\u062f \u0648 \u0628\u06cc\u0627\u0646\u06af\u0631 \u0645\u06cc\u0632\u0627\u0646 \u0627\u0631\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0627\u0633\u062a. \u06af\u0632\u0627\u0631\u0634 LTV \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u062f\u0631\u06a9 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0645\u062e\u062a\u0644\u0641 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0637\u0648\u0644 \u0639\u0645\u0631\u0634\u0627\u0646 \u0686\u0642\u062f\u0631 \u0628\u0627 \u0627\u0631\u0632\u0634 \u0647\u0633\u062a\u0646\u062f.<\/p>\n

\u0641\u0631\u0645\u0648\u0644 \u0645\u062d\u0627\u0633\u0628\u0647 LTV \u0628\u0647 \u0634\u06a9\u0644 \u0632\u06cc\u0631 \u0627\u0633\u062a:<\/p>\n

\"LTV<\/p>\n

11- Conversion rates by channel<\/strong><\/h4>\n

\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0628\u0631 \u0627\u0633\u0627\u0633 \u06a9\u0627\u0646\u0627\u0644\u060c \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f \u062a\u0627 \u062f\u0631\u06a9 \u06a9\u0646\u06cc\u062f \u06a9\u062f\u0627\u0645 \u06cc\u06a9 \u0627\u0632 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0627\u0639\u062b \u062c\u0630\u0628 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0647 \u0633\u0627\u06cc\u062a \u0645\u06cc\u200c\u0634\u0648\u062f. \u0628\u0631\u0631\u0633\u06cc \u0627\u06cc\u0646 \u0645\u062a\u0631\u06cc\u06a9 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062f\u0631 \u062a\u0635\u0645\u06cc\u0645 \u06af\u06cc\u0631\u06cc \u0628\u0631\u0627\u06cc \u0635\u0631\u0641 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u062f.<\/p>\n

12- ROAS (return on advertising spend)<\/a><\/strong><\/h4>\n

\u0627\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u0646\u0633\u0628\u062a \u06a9\u0644 \u062f\u0631\u0622\u0645\u062f \u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc\u00a0 \u0631\u0627 \u0646\u0633\u0628\u062a \u0628\u0647 \u06a9\u0644 \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0645\u067e\u06cc\u0646 \u062d\u0633\u0627\u0628 \u06a9\u0646\u06cc\u062f \u0648 \u0641\u0631\u0645\u0648\u0644 \u0645\u062d\u0627\u0633\u0628\u0647 \u0622\u0646 \u0645\u0627\u0646\u0646\u062f \u062a\u0635\u0648\u06cc\u0631 \u0632\u06cc\u0631 \u0627\u0633\u062a:<\/p>\n

\"ROAS<\/p>\n

13- Quality Score<\/strong><\/h4>\n

\u0646\u0645\u0631\u0647 \u06a9\u06cc\u0641\u06cc\u062a \u06cc\u0627 Quality Score \u06cc\u06a9 \u0641\u0627\u06a9\u062a\u0648\u0631 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0628\u0631\u0627\u06cc \u0645\u06cc\u0632\u0627\u0646 \u0627\u0631\u062a\u0628\u0627\u0637 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647\u200c\u0647\u0627 \u0628\u0627 \u0645\u062a\u0646 \u0622\u06af\u0647\u06cc \u0648 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u0627\u0633\u062a \u0648 \u0645\u0642\u062f\u0627\u0631 \u0622\u0646 \u0627\u0632 1 \u062a\u0627 10 \u0645\u062a\u063a\u06cc\u0631 \u0627\u0633\u062a. \u0647\u0631\u0686\u0642\u062f\u0631 \u0627\u06cc\u0646 \u0639\u062f\u062f \u0628\u0647 10 \u0646\u0632\u062f\u06cc\u06a9 \u0634\u0648\u062f \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc \u0628\u0647\u062a\u0631 \u0627\u0633\u062a \u0648 \u0647\u0632\u06cc\u0646\u0647 \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u062f\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0627\u0647\u0634 \u062e\u0648\u0627\u0647\u062f \u06cc\u0627\u0641\u062a.<\/p>\n

\u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc \u0628\u0627\u0644\u0627 \u0628\u0647 \u062a\u0628\u0644\u06cc\u063a \u06a9\u0646\u0646\u062f\u0647 \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f \u062a\u0627 \u062a\u0628\u0644\u06cc\u063a \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0628\u0647\u062a\u0631\u06cc \u062f\u0631 SERP(\u0635\u0641\u062d\u0647 \u0646\u062a\u0627\u06cc\u062c \u06af\u0648\u06af\u0644) \u0646\u0645\u0627\u06cc\u0634 \u062f\u0647\u0646\u062f.<\/p>\n

14- Cost-per-view (CPV)<\/strong><\/h4>\n

\u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u0628\u0627\u0632\u062f\u06cc\u062f (CPV) \u0645\u0628\u0644\u063a\u06cc \u0627\u0633\u062a \u06a9\u0647 \u06cc\u06a9 \u062a\u0628\u0644\u06cc\u063a \u06a9\u0646\u0646\u062f\u0647 \u0628\u0631\u0627\u06cc \u0647\u0631 \u0628\u0627\u0631 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a \u062e\u0648\u062f \u062f\u0631 \u06cc\u0648\u062a\u06cc\u0648\u0628 \u06cc\u0627 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0642\u0627\u0628\u0644\u06cc\u062a \u067e\u062e\u0634 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0631\u0627 \u062f\u0627\u0631\u0646\u062f\u060c \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n

15- Video viewership<\/strong><\/h4>\n

\u0627\u06cc\u0646 \u0645\u062a\u0631\u06cc\u06a9 \u0645\u06cc\u0632\u0627\u0646 \u0645\u0634\u0627\u0647\u062f\u0647 \u0622\u06af\u0647\u06cc \u0634\u0645\u0627 \u0628\u0631 \u0631\u0648\u06cc \u0641\u06cc\u0644\u0645\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f. \u0645\u062a\u0631\u06cc\u06a9 \u0645\u0634\u0627\u0647\u062f\u0647 \u0648\u06cc\u062f\u06cc\u0648 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u0645\u062a\u0648\u062c\u0647 \u0634\u0648\u06cc\u062f \u0627\u0641\u0631\u0627\u062f \u0686\u0647 \u062f\u0631\u0635\u062f\u06cc \u0627\u0632 \u0648\u06cc\u062f\u0626\u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0634\u0645\u0627 \u0631\u0627 \u062a\u0645\u0627\u0634\u0627 \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f. 25%\u060c 50% \u060c 75% \u06cc\u0627 100%.<\/p>\n

\u0646\u0627\u0645 \u062f\u06cc\u06af\u0631 \u0627\u06cc\u0646 \u0645\u062a\u0631\u06cc\u06a9 \u06af\u0632\u0627\u0631\u0634 \u0686\u0647\u0627\u0631\u06af\u0627\u0646\u0647 \u0627\u0633\u062a.<\/p>\n

16- Reach<\/strong><\/h4>\n

\u06a9\u0644 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u06cc \u06a9\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631 \u0641\u06cc\u0633\u0628\u0648\u06a9 \u0648 \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0631\u062f\u0647 \u0627\u0646\u062f \u0645\u062d\u0627\u0633\u0628\u0647 \u0648 \u0628\u0647 \u0634\u0645\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f.<\/p>\n

17- Engagement<\/strong><\/h4>\n

\u0645\u06cc\u0632\u0627\u0646 \u062a\u0639\u0627\u0645\u0644 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0627 \u067e\u0633\u062a \u0627\u0634\u062a\u0631\u0627\u06a9 \u06af\u0630\u0627\u0634\u062a\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644 \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06cc\u06a9 \u067e\u0633\u062a \u0686\u0647 \u0645\u06cc\u0632\u0627\u0646 \u0644\u0627\u06cc\u06a9 \u0648 \u06a9\u0627\u0645\u0646\u062a \u062f\u0631\u06cc\u0627\u0641\u062a \u06a9\u0631\u062f\u0647 \u0648 \u0686\u0642\u062f\u0631 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u06af\u0630\u0627\u0634\u062a\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/p>\n

18- CTR (click-through rate) <\/strong><\/h4>\n

\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u06cc\u0627 CTR \u0645\u0642\u062f\u0627\u0631 \u06a9\u0644\u06cc\u06a9 \u0628\u0647 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0631\u0627 \u0646\u0645\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f \u0648 \u0641\u0631\u0645\u0648\u0644 \u0645\u062d\u0627\u0633\u0628\u0647\u200c\u06cc \u0622\u0646 \u0628\u0647 \u0634\u06a9\u0644 \u0632\u06cc\u0631 \u0627\u0633\u062a:<\/p>\n

CTR = click \/ impr * 100<\/p>\n

19- Cost per action (CPA)<\/strong><\/h4>\n

\u0628\u0647 \u0632\u0628\u0627\u0646 \u0633\u0627\u062f\u0647 \u0647\u0632\u06cc\u0646\u0647 \u062f\u0631 \u0627\u0632\u0627\u06cc \u0627\u0642\u062f\u0627\u0645 \u0627\u0633\u062a \u0645\u062b\u0644\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f \u062f\u0631 \u0635\u0648\u0631\u062a\u06cc \u06a9\u0647 \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0641\u0631\u0645 \u062b\u0628\u062a \u0646\u0627\u0645 \u0631\u0627 \u06a9\u0627\u0645\u0644 \u06a9\u0631\u062f\u060c \u06cc\u0627 \u06cc\u06a9 \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646 \u0631\u0627 \u0646\u0635\u0628 \u06a9\u0631\u062f \u06cc\u0627 \u0627\u0642\u062f\u0627\u0645 \u062e\u0627\u0635\u06cc \u062f\u0631 \u0633\u0627\u06cc\u062a \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f \u0627\u0632 \u0645\u0627 \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0633\u0631 \u0634\u0648\u062f. \u0628\u0627 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc CPA \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f \u067e\u0648\u0644\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u062f \u0627\u0631\u0632\u0634 \u0622\u0646 \u0631\u0627 \u062f\u0627\u0634\u062a\u0647 \u0627\u0633\u062a \u06cc\u0627 \u062e\u06cc\u0631.<\/p>\n

20- Ad frequency<\/strong><\/h4>\n

\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0641\u0631\u06a9\u0627\u0646\u0633 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062a\u0639\u062f\u0627\u062f \u062f\u0641\u0639\u0627\u062a \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a \u0628\u0647 \u06cc\u06a9 \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f. \u0627\u06af\u0631 \u0641\u0631\u06a9\u0627\u0646\u0633 \u062a\u0628\u0644\u06cc\u063a \u0628\u0627\u0644\u0627 \u062a\u0646\u0638\u06cc\u0645 \u0634\u0648\u062f \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0627\u0639\u062b \u062e\u0633\u062a\u06af\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a \u0634\u062f\u0647 \u0648 \u062a\u0646\u0647\u0627 \u0628\u0627\u0639\u062b \u062a\u062d\u0645\u06cc\u0644 \u0647\u0632\u06cc\u0646\u0647 \u0627\u0636\u0627\u0641\u06cc \u0628\u0647 \u06a9\u0645\u067e\u06cc\u0646 \u0634\u0648\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646 \u062f\u0631 \u0637\u0631\u0641 \u062f\u06cc\u06af\u0631 \u062a\u0639\u062f\u0627\u062f \u067e\u0627\u06cc\u06cc\u0646 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0627\u0632 \u0645\u06cc\u0632\u0627\u0646 \u062a\u0627\u062b\u06cc\u0631\u06af\u0630\u0627\u0631\u06cc \u0622\u0646 \u06a9\u0645 \u06a9\u0646\u062f.<\/p>\n

\u0646\u062a\u06cc\u062c\u0647 \u06af\u06cc\u0631\u06cc<\/strong><\/h3>\n

\u0642\u0628\u0644 \u0627\u0632 \u0631\u0627\u0647 \u0627\u0646\u062f\u0627\u0632\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u060c \u0628\u0627\u06cc\u062f \u0622\u0646 \u06a9\u0645\u067e\u06cc\u0646 \u0627\u0632 \u062c\u0646\u0628\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0628\u0631\u0631\u0633\u06cc \u0634\u062f\u0647 \u0648 \u0645\u06cc\u0632\u0627\u0646 \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u0648 \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 \u062f\u0631 \u0637\u0648\u0644 \u0627\u062c\u0631\u0627\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u0634\u0648\u062f. \u0645\u062a\u0631\u06cc\u06a9 \u06cc\u0627 \u0645\u0639\u06cc\u0627\u0631 \u0628\u0647 \u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0628\u062a\u0648\u0627\u0646\u06cc\u0645 \u0645\u06cc\u0632\u0627\u0646 \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u0648 \u062f\u0631\u0635\u062f \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u0645. \u0628\u062f\u0648\u0646 \u0646\u0638\u0627\u0631\u062a \u0645\u062f\u0627\u0648\u0645 \u0628\u0631 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u060c \u0634\u0645\u0627 \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0686\u0647 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc\u06cc \u062f\u0627\u0631\u0627\u06cc ROI \u0645\u0646\u0627\u0633\u0628\u200c\u062a\u0631\u06cc \u0647\u0633\u062a\u0646\u062f \u0648 \u0686\u0647 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc\u06cc \u0628\u0627\u06cc\u062f \u0645\u062a\u0648\u0642\u0641 \u0634\u0648\u0646\u062f.<\/p>\n

\u0633\u0648\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644<\/h3>\n

\u0686\u0631\u0627 \u0628\u0627\u06cc\u062f \u0628\u0627 \u0645\u062a\u0631\u06cc\u06a9 \u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0622\u0634\u0646\u0627\u06cc\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u0645\u061f<\/strong><\/p>\n

\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u062a\u0631\u06cc\u06a9 \u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u06a9\u0627\u0646\u0627\u0644 \u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u0648 \u0628\u0631\u0627\u06cc \u0622\u0646\u0647\u0627 \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc \u06a9\u0631\u062f.<\/p>\n

\u0645\u0646\u0638\u0648\u0631 \u0627\u0632Bounce Rate \u0686\u06cc\u0633\u062a\u061f<\/strong><\/p>\n

\u0628\u0627\u0646\u0633 \u0631\u06cc\u062a \u06cc\u0627 \u0646\u0631\u062e \u067e\u0631\u0634 \u0628\u0647 \u062f\u0631\u0635\u062f\u06cc \u0627\u0632 \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u06af\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u067e\u0633 \u0627\u0632 \u0645\u0634\u0627\u0647\u062f\u0647 \u06cc\u06a9 \u0635\u0641\u062d\u0647 \u0627\u0632 \u0633\u0627\u06cc\u062a \u062e\u0627\u0631\u062c \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/p>\n

Quality Score \u0686\u06cc\u0633\u062a\u061f<\/strong><\/p>\n

\u0646\u0645\u0631\u0647 \u06a9\u06cc\u0641\u06cc\u062a \u06cc\u0627 Quality Score \u06cc\u06a9 \u0641\u0627\u06a9\u062a\u0648\u0631 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0628\u0631\u0627\u06cc \u0645\u06cc\u0632\u0627\u0646 \u0627\u0631\u062a\u0628\u0627\u0637 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647\u200c\u0647\u0627 \u0628\u0627 \u0645\u062a\u0646 \u0622\u06af\u0647\u06cc \u0648 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u0627\u0633\u062a \u0648 \u0645\u0642\u062f\u0627\u0631 \u0622\u0646 \u0627\u0632 1 \u062a\u0627 10 \u0645\u062a\u063a\u06cc\u0631 \u0627\u0633\u062a. \u0647\u0631\u0686\u0642\u062f\u0631 \u0627\u06cc\u0646 \u0639\u062f\u062f \u0628\u0647 10 \u0646\u0632\u062f\u06cc\u06a9 \u0634\u0648\u062f \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc \u0628\u0647\u062a\u0631 \u0627\u0633\u062a \u0648 \u0647\u0632\u06cc\u0646\u0647 \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u062f\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0627\u0647\u0634 \u062e\u0648\u0627\u0647\u062f \u06cc\u0627\u0641\u062a.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0627\u06af\u0631 \u0628\u0647 \u062d\u0648\u0632\u0647 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0639\u0644\u0627\u0642\u0647\u200c\u0645\u0646\u062f \u0647\u0633\u062a\u06cc\u062f \u0648 \u0642\u0635\u062f \u0648\u0631\u0648\u062f \u0628\u0647 \u0622\u0646 \u0631\u0627 \u062f\u0627\u0631\u06cc\u062f\u060c \u0644\u0627\u0632\u0645 \u0627\u0633\u062a \u0642\u0628\u0644 \u0627\u0632 \u0647\u0631 \u06a9\u0627\u0631\u06cc\u060c \u0628\u0627 \u0628\u0631\u062e\u06cc \u0645\u0641\u0627\u0647\u06cc\u0645 \u0645\u062a\u0631\u06cc\u06a9 \u0647\u0627\u06cc…<\/p>\n","protected":false},"author":4,"featured_media":1077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,1],"tags":[116],"class_list":["post-1072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-social-media","tag-116"],"yoast_head":"\n\u0645\u0647\u0645\u062a\u0631\u06cc\u0646 \u0645\u062a\u0631\u06cc\u06a9 \u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0628\u062f\u0627\u0646\u06cc\u062f (20 \u0645\u0648\u0631\u062f) - \u0648\u0628\u0644\u0627\u06af \u067e\u0646\u062c\u0631\u0647<\/title>\n<meta name=\"description\" content=\"\u0627\u06af\u0631 \u0628\u0647 \u062d\u0648\u0632\u0647 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af 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